Archive for the ‘Marketing’ Category
Friday, September 3rd, 2010
There was so much information provided at the SEOMOZ conference my head is swimming and it's taken me a few days to get back to posting. For now, here are my key takeaways from day 2 and day 3:
SEOMOZ's new LDA research suggests that content may have more weight than links for SERPS
Use ...
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Tuesday, August 31st, 2010
As a freelance marketing consultant here in Seattle, WA I am always attending marketing conferences on various topics to stay on top of the latest tips and tricks and trends in the industry. Today I am attending the SEOMOZ conference and learning about the trends and latest techniques of search ...
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Friday, March 19th, 2010
Well - it has been MONTHS since I wrote in my blog due to the fact that I have been 100% completely full to capacity serving my client base as a marketing consultant here in the Seattle, WA area. I have been spending a good chunk of my time developing ...
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Wednesday, September 9th, 2009
As a freelance marketing consultant here in Seattle, WA I was asked by one of my clients to develop a social media marketing / blog marketing plan and as part of that process I reviewed hundreds of top bloggers covering family / lifestyle and green / environment topics. Tapping into ...
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Monday, August 17th, 2009
As a freelance marketing consultant here in Seattle, WA, I spent the entire month of July working closely with one of my clients to find a new web design, web development and web marketing solution for their 1 ½ year old, e-commerce / retail business. We started out looking for ...
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Monday, August 17th, 2009
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Friday, May 29th, 2009
If you are an online retailer or ecommerce focused company you probably already have or are seriously considering launching an affiliate marketing program. Affiliate marketing is an affordable, low commitment and highly efficient way to increase website traffic and ultimately generate more sales from your website.
As a freelance marketing consultant here in ...
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Thursday, March 19th, 2009
I attended a PSAMA meeting last year where H&R Block "Tax Cut" software division VP talked about their success as a "Challenger Brand" and I really enjoyed the presentation which offered valuable insight. I had made these notes but never published a blog posting so here is is now:
The main take away for ...
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Thursday, March 19th, 2009
As a Freelance Marketing Consultant here in Seattle I am often asked about search marketing, specifically SEO. I am asked by my clients, the designers and copywriters I work with and other marketing folks to explain what it means and you would be surprised at how many people talk about SEO ...
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Thursday, March 19th, 2009
In the Fall of '08 I was asked to complete a paid search marketing vendor competitor analysis for the Cobalt Group and discovered that there are many ways to slice the paid search vendor pie.
This led me to believe that it must be very confusing for clients to determine which vendor to go with.
How do you compare ...
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