Archive for March, 2009

Success As A #2 Brand

Thursday, March 19th, 2009

I attended a PSAMA meeting last year where H&R Block "Tax Cut" software division VP talked about their success as a "Challenger Brand" and I really enjoyed the presentation which offered valuable insight. I had made these notes but never published a blog posting so here is is now: The main take away for ...

SEO Explained in Plain English

Thursday, March 19th, 2009

As a Freelance Marketing Consultant here in Seattle I am often asked about search marketing, specifically SEO. I am asked by my clients, the designers and copywriters I work with and other marketing folks to explain what it means and you would be surprised at how many people talk about SEO ...

Search Vendor Comparison - Automotive

Thursday, March 19th, 2009

In the Fall of '08 I was asked to complete a paid search marketing vendor competitor analysis for the Cobalt Group and discovered that there are many ways to slice the paid search vendor pie. This led me to believe that it must be very confusing for clients to determine which vendor to go with. How do you compare ...

To Twitter or Not To Twitter? That is the 68,700,000 question…

Thursday, March 19th, 2009

So you are asking about Twitter too?!  Well if you do a search on Google for “To Twitter or Not To Twitter” you will see that a lot of people are talking about this very thing because there were 68,700,000 results…   After taking a look at the results, I found that ...