Social Media & Blog Marketing Plan - Mommy Bloggers Reviewed

September 9, 2009 – 10:26 am

As a freelance marketing consultant here in Seattle, WA I was asked by one of my clients to develop a social media marketing / blog marketing plan and as part of that process I reviewed hundreds of top bloggers covering family / lifestyle and green / environment topics. Tapping into this lively bunch is a huge opportunity for any company or brand looking to reach the very active, online female audience especially moms with young children. Here are some of the key points from my research and blog marketing plan (feel free to call me if you would like to see a copy of the finished plan):

• 135,000,000+ blogs
• 10’s of thousands of “Mommy Bloggers”
• Top Mommy Bloggers Identified by Nielsen Ratings (email me for the Nielsen report)

Power Pack includes:
- Maria Bailey (http://www.bluesuit.com)
- Lisa Belkin (http://parenting.blogs.nytimes.com)
- Alice Bradley (http://www.finslippy.com)
- Daphne Brogdon (http://coolmom.com)
- Amy Clark (http://www.momadvice.com)
- Stacy Debroff (http://www.momcentral.com) 
- Asha Dornfest (http://www.parenthacks.com)
- Jessica Gottlieb (http://www.jessicagottlieb.com)
- Christine Koh (http://www.bostonmamas.com)
- Jenny Lawson (http://www.thebloggess.com) 
- Dana Loesch (http://www.themamalogues.com)
- Audrey McClelland (http://www.momgenerations.com)
- Wendy Piersall (http://www.wendypiersall.com)
- Mindy Roberts (http://themommyblog.net) 
- Jessica Smith (http://www.jessicaknows.com)

• Mommy bloggers are attending a variety of mommmy blogger conferences
  - http://www.blogher.com/blogher_conference/conf
• Moms are heavy readers of blogs and active social media site users
  - looking for advice, coupons, share stories, make a connection
• Almost a million blog posts in typical 24 hour period
• Mommy Bloggers very active on Twitter
• 1,111,991,000 – number of Tweets to date
  - (see an up to the minute count http://popacular.com/gigatweet/)
• 3,000,000 – number of Tweets/day(March 2008) (from TechCrunch)
• 1,212,736 – number of followers for @wholefoods
• 1,180,984 – number of followers of # 1 Mommy Blogger (Heather Armstrong) @Dooce
• 2,000 to 3,000 – typical number of followers of Mommy Bloggers

I was so impressed with all of these powerful moms that I have embarked upon a mega social media blitz of my own, beefing up my own twitter account (@waanda.com), signing up for various blogs, emails and following these fine ladies on twitter.  I’ve also begun participating in some of the great promos that I’ve found like this one from http://simplysweethome.blogspot.com/2009/08/business-card-giveaway.html and true to my word, I’m mentioning Jerri’s promo here in my blog. 

You should give it a go yourself, or if you are too busy and would prefer to have a freelance marketing consultant manage your blog marketing plan or social media marketing activities for you, drop me a line (carmen@waanda.com) or call me at 206-612-2723. Or catch me at the next BlogHer conference…Fun!