Writing my Blog

July 1, 2008 – 7:25 pm

Well it’s official, when it comes to blog marketing techniques I have not been drinking the Koolaid when it comes to keeping my blog writing up to date. As a freelance marketing consultant I am asked by my clients who either have a blog, want a blog or are now starting to think about having a blog just how often they need to update a blog or write a blog and I always tell them, ”as often as possible”.  

Once a day is awesome, every couple of days would be great, once a week good too but once a month or less really doesn’t cut it anymore if you want to get good SEO marketing results (search engine listings) from your blog which is likely to be the main reason you are blogging.

Writing a blog or posting a blog entry is one of the easiest ways to add content to your website and content is king when it comes to SEO rankings. It’s simple really, based on search keyword research you identify keywords that would be optimal for your brand (based on keywords that are relevant to your particular company, brand or product, keywords that get high search volume but have low advertiser competition) and then you write blog entries that talk to these keywords.

I have highlighted the keywords (in bold) that I am writing about in this blog entry so you can see how easy it is. And hey, if you are having a hard time finding time to write in your blog and think you might like some help finding copywriter resources for your blog or other marketing program, give me a call. Not only do I have a network of freelance marketing specialists including copywriters who specialize in blog writing, but I can also help you in developing an effective SEO strategy and plan that bests suits your needs.

Until tomorrow, ‘er next week - write on!